{"product_id":"multiple-attribute-decision-making-gwo-hshiung-tzeng-9781439861578","title":"Multiple Attribute Decision Making: Methods and Applications","description":"\u003cp\u003eDecision makers are often faced with several conflicting alternatives. How do they evaluate trade-offs when there are more than three criteria? To help people make optimal decisions, scholars in the discipline of multiple criteria decision making (MCDM) continue to develop new methods for structuring preferences and determining the correct relative weights for criteria. A compilation of modern decision-making techniques, \u003cstrong\u003eMultiple Attribute Decision Making: Methods and Applications\u003c\/strong\u003e focuses on the fuzzy set approach to multiple attribute decision making (MADM). Drawing on their experience, the authors bring together current methods and real-life applications of MADM techniques for decision analysis. They also propose a novel hybrid MADM model that combines DEMATEL and analytic network process (ANP) with VIKOR procedures.\u003c\/p\u003e\u003cp\u003eThe first part of the book focuses on the theory of each method and includes examples that can be calculated without a computer, providing a complete understanding of the procedures. Methods include the analytic hierarchy process (AHP), ANP, simple additive weighting method, ELECTRE, PROMETHEE, the gray relational model, fuzzy integral technique, rough sets, and the structural model. Integrating theory and practice, the second part of the book illustrates how methods can be used to solve real-world MADM problems. Applications covered in the book include: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAHP to select planning and design services for a construction project\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eTOPSIS and VIKOR to evaluate the best alternative-fuel vehicles for urban areas\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eELECTRE to solve network design problems in urban transportation planning\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ePROMETEE to set priorities for the development of new energy systems, from solar thermal to hydrogen energy \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eFuzzy integrals to evaluate enterprise intranet web sites\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eRough sets to make decisions in insurance marketing\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eHelping readers understand how to apply MADM techniques to their decision making, this book is suitable for undergraduate and graduate students as well as practitioners. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gwo-Hshiung Tzeng,Jih-Jeng Huang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1439861579\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781439861578\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/22\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 350\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 10\/01\/2011 pg. 274","brand":"Gwo-Hshiung Tzeng","offers":[{"title":"Hardcover","offer_id":48088275288319,"sku":"9781439861578","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9f0d6318-d483-416c-a8ba-a6581e6e63af.jpg?v=1769104004","url":"https:\/\/www.whiterainbookhouse.com\/products\/multiple-attribute-decision-making-gwo-hshiung-tzeng-9781439861578","provider":"WR Book House","version":"1.0","type":"link"}