{"product_id":"multisensory-packaging-carlos-velasco-9783319949765","title":"Multisensory Packaging: Designing New Product Experiences","description":"\u003cp\u003eThis edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carlos Velasco\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319949764\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319949765\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 378\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.88d","brand":"Carlos Velasco","offers":[{"title":"Hardcover","offer_id":48446095458559,"sku":"9783319949765","price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5431c91f-07c3-4228-adaa-8cf2961eeb89.jpg?v=1777222561","url":"https:\/\/www.whiterainbookhouse.com\/products\/multisensory-packaging-carlos-velasco-9783319949765","provider":"WR Book House","version":"1.0","type":"link"}