{"product_id":"music-entrepreneurship-mads-walther-hansen-9789819581252","title":"Music Entrepreneurship: Navigating Art, Market, and Society","description":"\u003cp\u003eThis book examines how entrepreneurial strategies intersect with the realities of the contemporary music world. What does it take to turn creative ideas into viable music projects? What does it mean to create value through music, and how can music entrepreneurs redefine what music means to those who experience it and those who make it? Mads Walther-Hansen broadens the traditional understanding of what is often called 'the music industry, ' offering a critical rethinking of the systems, conventions, and artistic norms that shape musical production and careers. Through concepts such as effectuation and lean entrepreneurship, the book shows how to move from ideas to opportunities and to discover new pathways for innovation in music. It offers a methodological and theoretical foundation for how music artists and cultural workers can create value - economically, socially, and artistically - within today's music markets characterized by uncertainty and constant change.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mads Walther-Hansen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9819581257\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789819581252\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/26\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Mads Walther-Hansen","offers":[{"title":"Hardcover","offer_id":48659737346303,"sku":"9789819581252","price":44.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/music-entrepreneurship-mads-walther-hansen-9789819581252","provider":"WR Book House","version":"1.0","type":"link"}