{"product_id":"must-win-deals-steve-thompson-9781544512471","title":"Must-Win Deals: How to Close Them (and Why We Lose Them)","description":"In this crisp, accessible read, Steve Thompson brings value back to the light of day by highlighting the four key challenges that make it difficult for customers to award must-win deals to you.1. They don\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Thompson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544512473\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544512471\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Value Lifecycle\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/03\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.25d","brand":"Steve Thompson","offers":[{"title":"Paperback","offer_id":43938383855871,"sku":"9781544512471","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_33fd3fd6-c071-43fd-afc8-2fc1f0577c0e.jpg?v=1681435371","url":"https:\/\/www.whiterainbookhouse.com\/products\/must-win-deals-steve-thompson-9781544512471","provider":"WR Book House","version":"1.0","type":"link"}