{"product_id":"my-life-in-advertising-and-claude-hopkins-9780844231013","title":"My Life in Advertising and Scientific Advertising","description":"Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claude Hopkins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0844231010\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780844231013\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/1966\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.01h x 5.91w x 1.00d","brand":"Claude Hopkins","offers":[{"title":"Paperback","offer_id":44042689249535,"sku":"9780844231013","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1b902158-488e-4b46-9a69-9da3a2f8b3ce.jpg?v=1684962970","url":"https:\/\/www.whiterainbookhouse.com\/products\/my-life-in-advertising-and-claude-hopkins-9780844231013","provider":"WR Book House","version":"1.0","type":"link"}