{"product_id":"my-personal-brand-jennifer-lancaster-9780994510587","title":"My Personal Brand","description":"\u003cp\u003eMany authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand and website. Yet this is not gravitational. Having a well-known personal brand means that news media and podcasters will start to chase you, instead of you chasing them. If in business, you may also start commanding premium rates. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTo be positioned well, to stand out in the market, it takes bravery. You'll want to capitalise on your superpower and learn how to position your brand. In this book, you will learn about crafting an origin story, why to have a customer-focused mission, and how to create a slogan. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYour personal values and key messages will be central to your new personal brand - as authenticity is key.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn how to get a personal brand style guide and media kit together.\u003c\/li\u003e\n\u003cli\u003eFind out the differences between print-on-demand publishing and private book sales funnels\u003c\/li\u003e\n\u003cli\u003eExplore monetisation when blogging or publishing\u003c\/li\u003e\n\u003cli\u003eAnd score inside tips from this book writing coach and lifelong student of marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUse the book's exercises to get all the elements together to form a cohesive Personal Brand.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Lancaster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0994510586\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780994510587\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Power of Words\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.35d","brand":"Jennifer Lancaster","offers":[{"title":"Paperback","offer_id":48443816444159,"sku":"9780994510587","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_42394e7b-1b1c-4d43-94f4-a9e7d6159743.jpg?v=1777208048","url":"https:\/\/www.whiterainbookhouse.com\/products\/my-personal-brand-jennifer-lancaster-9780994510587","provider":"WR Book House","version":"1.0","type":"link"}