{"product_id":"my-product-management-toolkit-marc-abraham-9781984007315","title":"My Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager","description":"\u003cp\u003eWhy are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work.\u003c\/p\u003e \u003cp\u003e-Written by successful product manager Marc Abraham, \u003ci\u003eMy Product Management Toolkit\u003c\/i\u003e is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies for determining what customers want-even when they don't know themselves\u003c\/li\u003e \u003cli\u003eClear suggestions for developing both physical and digital products\u003c\/li\u003e \u003cli\u003eEffective methods to constantly iterate a product or feature\u003c\/li\u003e \u003c\/ul\u003e Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc Abraham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1984007319\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781984007315\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.33d","brand":"Marc Abraham","offers":[{"title":"Paperback","offer_id":44048232481023,"sku":"9781984007315","price":16.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3d95e2f5-93e6-43fe-a8f5-a6fcab0d5804.jpg?v=1684994632","url":"https:\/\/www.whiterainbookhouse.com\/products\/my-product-management-toolkit-marc-abraham-9781984007315","provider":"WR Book House","version":"1.0","type":"link"}