{"product_id":"myths-misperceptions-steve-deist-9798863626222","title":"Myths \u0026 Misperceptions: How Markets Are Really Made in HVACR","description":"It starts with the customer. \u003cp\u003e\u003c\/p\u003eDemand creation comes down to who is spending the money. With that foundation, Indian River Consulting Group explored how customers in the HVACR industry choose both their brands and suppliers and uncovered why customers ultimately switch. The answer - based on in-depth research commissioned by Heating, Air-conditioning and Refrigeration Distributors International Research Foundation - challenges many conventional industry beliefs. In this book, IRCG's Mike Marks and Steve Deist explain the results of the research and provide powerful yet practical recommendations that manufacturers and distributors can put to use immediately. \u003cp\u003e\u003c\/p\u003eRead this book to understand: \u003cul\u003e\n\u003cli\u003eThe keys to growing market share\u003c\/li\u003e\n\u003cli\u003eCritical Selling Events: What they are and how you can exploit them\u003c\/li\u003e\n\u003cli\u003eHow distributors should deploy their sales and marketing resources\u003c\/li\u003e\n\u003cli\u003eHow manufacturers can answer critical questions about how many and which type of distributors to use in a market\u003c\/li\u003e\n\u003c\/ul\u003eThis book will make you think differently about how you align your resources with the best market opportunities for growth.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Deist, J. Michael Marks\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8863626227\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798863626222\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/15\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.17d","brand":"Steve Deist","offers":[{"title":"Paperback","offer_id":44790151971071,"sku":"9798863626222","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bee37ff9-47b3-4e43-9535-5d5c471a5686.jpg?v=1707288101","url":"https:\/\/www.whiterainbookhouse.com\/products\/myths-misperceptions-steve-deist-9798863626222","provider":"WR Book House","version":"1.0","type":"link"}