{"product_id":"myths-of-social-media-michelle-carvill-9781398607781","title":"Myths of Social Media: Dispel the Misconceptions and Master Social Media","description":"\u003cp\u003e\u003cb\u003eEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24\/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e, \u003c\/b\u003edigital consultant \u003cb\u003eMichelle Carvill \u003c\/b\u003eand workplace psychologist \u003cb\u003eIan MacRae \u003c\/b\u003edismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, \u003cb\u003e\u003ci\u003eMyths of Social Media\u003c\/i\u003e \u003c\/b\u003edebunks the most commonly held myths and shows you how to use social media effectively for work and at work. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Business Myths series...\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The \u003cb\u003e\u003ci\u003eBusiness Myths\u003c\/i\u003e\u003c\/b\u003e series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michelle Carvill, Ian MacRae\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398607789\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398607781\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.83d","brand":"Michelle Carvill","offers":[{"title":"Paperback","offer_id":44064539607295,"sku":"9781398607781","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ff2806c5-9ed4-42a4-a45c-ff4b61e5dee6.jpg?v=1685396088","url":"https:\/\/www.whiterainbookhouse.com\/products\/myths-of-social-media-michelle-carvill-9781398607781","provider":"WR Book House","version":"1.0","type":"link"}