{"product_id":"narratives-in-public-communication-fuyuan-shen-9781032437286","title":"Narratives in Public Communication","description":"\u003cp\u003eThis volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. \u003c\/p\u003e \u003cp\u003eUsing diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. \u003c\/p\u003e \u003cp\u003eThis timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fuyuan Shen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032437286\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032437286\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/04\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2024","brand":"Fuyuan Shen","offers":[{"title":"Hardcover","offer_id":44540508537087,"sku":"9781032437286","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_de3967c6-b35f-480a-96c8-1d87d07b7ed8.jpg?v=1700588303","url":"https:\/\/www.whiterainbookhouse.com\/products\/narratives-in-public-communication-fuyuan-shen-9781032437286","provider":"WR Book House","version":"1.0","type":"link"}