{"product_id":"nation-branding-in-europe-joo-freire-9780367540135","title":"Nation Branding in Europe","description":"\u003cp\u003eThis book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.\u003c\/p\u003e \u003cp\u003eEach chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eNation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jo縊 Freire\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367540134\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367540135\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/02\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.31d","brand":"Jo縊 Freire","offers":[{"title":"Hardcover","offer_id":43944819032319,"sku":"9780367540135","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_94e0e1ff-225d-421b-ab09-ac344a84b226.jpg?v=1681505233","url":"https:\/\/www.whiterainbookhouse.com\/products\/nation-branding-in-europe-joo-freire-9780367540135","provider":"WR Book House","version":"1.0","type":"link"}