{"product_id":"nation-branding-in-modern-history-carolin-viktorin-9781789207934","title":"Nation Branding in Modern History","description":"\u003cp\u003e A recent coinage within international relations, \"nation branding\" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. \u003cem\u003eNation Branding in Modern History\u003c\/em\u003e takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carolin Viktorin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789207932\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789207934\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berghahn Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Carolin Viktorin","offers":[{"title":"Paperback","offer_id":43983161819391,"sku":"9781789207934","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b6f8c280-49fe-4c9f-98bc-63174bf61e12.jpg?v=1683265025","url":"https:\/\/www.whiterainbookhouse.com\/products\/nation-branding-in-modern-history-carolin-viktorin-9781789207934","provider":"WR Book House","version":"1.0","type":"link"}