{"product_id":"nation-branding-keith-dinnie-9781138775848","title":"Nation Branding: Concepts, Issues, Practice","description":"\u003cp\u003e\u003cem\u003eNation Branding: Concepts, Issues, Practice\u003c\/em\u003e was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. \u003c\/p\u003e\u003cp\u003eThis new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions.\u003c\/p\u003e\u003cp\u003eUpdates to this edition: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual;\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Keith Dinnie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138775843\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138775848\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d","brand":"Keith Dinnie","offers":[{"title":"Paperback","offer_id":44072917106943,"sku":"9781138775848","price":84.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e3424b41-4421-4b65-bdae-1c9ed87f4569.jpg?v=1685444706","url":"https:\/\/www.whiterainbookhouse.com\/products\/nation-branding-keith-dinnie-9781138775848","provider":"WR Book House","version":"1.0","type":"link"}