{"product_id":"native-advertising-dale-lovell-9780749481162","title":"Native Advertising: The Essential Guide","description":"\u003cp\u003eNative advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis comprehensive study by one of the industry's foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. \u003cb\u003e\u003ci\u003eNative Advertising\u003c\/i\u003e\u003c\/b\u003e explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eNative Advertising\u003c\/i\u003e\u003c\/b\u003e goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dale Lovell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749481161\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749481162\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.52d","brand":"Dale Lovell","offers":[{"title":"Paperback","offer_id":44059627585791,"sku":"9780749481162","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7f89e7d3-da16-46e6-a94f-c22b866b98f8.jpg?v=1685059373","url":"https:\/\/www.whiterainbookhouse.com\/products\/native-advertising-dale-lovell-9780749481162","provider":"WR Book House","version":"1.0","type":"link"}