{"product_id":"native-experience-marketing-mark-saba-9780645999709","title":"Native Experience Marketing: How to authentically reach, include and engage your audiences in their native language and culture","description":"\u003cp\u003e\u003cstrong\u003eEthnic marketing, foreign marketing, multicultural marketing: marketers have labelled audiences they consider outside the 'mainstream' in various ways\u003c\/strong\u003e-\u003cstrong\u003eand they all risk setting any marketing campaign up for failure even before it starts.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn their place, Native Experience Marketing (NX) unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, Mark Saba-CEO of LEXIGO, a leading translation and native language communication agency-shares his unique expertise and invites you to be part of the movement that is changing the face of modern marketing.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLearn how to: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eDevelop cultural competence\u003c\/strong\u003e and empathy to challenge stereotypes and utilize diverse perspectives.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eForm dynamic teams\u003c\/strong\u003e and employ authentic, theoretically robust, practically effective communication methods with cultural sensitivity at their core.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eCo-design deeply engaging native-language marketing strategies\u003c\/strong\u003e that reflect community behaviors, preferences, cultural values, traditions, languages, sentiment and social norms.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eCo-create campaigns that truly resonate\u003c\/strong\u003e, using LEXIGO's audience-centric approach-a progressive method where campaigns are crafted by communities and for communities, embodying genuine connection and understanding.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eMaster grassroots distribution\u003c\/strong\u003e while enhancing credibility and audience empowerment through immediate feedback and cultural sensitivity.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eTransition from individual experiences to community-wide acceptance\u003c\/strong\u003e to cultivate deep relationships and community advocacy.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eEnsure every voice is heard\u003c\/strong\u003e and every culture is authentically represented.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA must-read for marketing and communication professionals, NX is a manifesto for brands and organisations to engage in impactful dialogues, establish ethical practices and evolve effective strategies in a dynamic market. If you only use one tool for impactful, authentic native language communication, use NX.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Saba\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0645999709\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780645999709\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexigo Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.62d","brand":"Mark Saba","offers":[{"title":"Paperback","offer_id":46739153813759,"sku":"9780645999709","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ec15b989-1dc0-4515-b91a-f8e674ccdc00.jpg?v=1743277374","url":"https:\/\/www.whiterainbookhouse.com\/products\/native-experience-marketing-mark-saba-9780645999709","provider":"WR Book House","version":"1.0","type":"link"}