{"product_id":"navigating-asean-rudolf-tjandra-9789819697007","title":"Navigating ASEAN: Proven Strategies for Consumer Goods from Scholar-Practitioners","description":"This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia's fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia's most dynamic markets. Central to this exploration is the use of ethnographic marketing research -- a powerful tool that reveals nuanced consumer behaviours across Indonesia's richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights. \u003cp\u003eReaders will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rudolf Tjandra,Amalia E. Maulana\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 981969700X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789819697007\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 125\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 6.00w x 0.60d","brand":"Rudolf Tjandra","offers":[{"title":"Hardcover","offer_id":47931055440127,"sku":"9789819697007","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e6c4a633-4525-44b1-abc4-a00a8c19921c.jpg?v=1766346140","url":"https:\/\/www.whiterainbookhouse.com\/products\/navigating-asean-rudolf-tjandra-9789819697007","provider":"WR Book House","version":"1.0","type":"link"}