{"product_id":"navigating-digital-communication-and-challenges-joszs-gabriel-andrade-9781799897903","title":"Navigating Digital Communication and Challenges for Organizations","description":"Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e José Gabriel Andrade\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1799897907\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781799897903\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"José Gabriel Andrade","offers":[{"title":"Hardcover","offer_id":48014058914047,"sku":"9781799897903","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5ae4a45e-cf65-4d5a-a940-c7b58ffb7961.jpg?v=1767746470","url":"https:\/\/www.whiterainbookhouse.com\/products\/navigating-digital-communication-and-challenges-joszs-gabriel-andrade-9781799897903","provider":"WR Book House","version":"1.0","type":"link"}