{"product_id":"navigating-gendered-terrain-kelly-dittmar-9781439911495","title":"Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns","description":"From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, \u003ci\u003eNavigating Gendered Terrain, \u003c\/i\u003eKelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eNavigating Gendered Terrain\u003c\/i\u003e addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. \u003cp\u003e\u003c\/p\u003e She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kelly Dittmar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1439911495\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781439911495\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Temple University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.79h x 6.95w x 0.62d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 07\/01\/2015","brand":"Kelly Dittmar","offers":[{"title":"Paperback","offer_id":47202889597183,"sku":"9781439911495","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4b603b33-99b1-4ae5-b350-9cfa4abbc6ac.jpg?v=1756833708","url":"https:\/\/www.whiterainbookhouse.com\/products\/navigating-gendered-terrain-kelly-dittmar-9781439911495","provider":"WR Book House","version":"1.0","type":"link"}