{"product_id":"nbc-michele-hilmes-9780520250819","title":"NBC: America's Network","description":"Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a comprehensive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central events of our times. Programs, policy, industry practices and personnel, politics, audiences, marketing, and global influence all come into play. The story the book tells is not just about broadcasting but about a nation's attempt to construct itself as a culture--with all the underlying concerns, divisions, opportunities, and pleasures. Based on unprecedented research in the extensive NBC archives, \u003ci\u003eNBC: America's Network \u003c\/i\u003eincludes a timeline of NBC's and broadcasting's development, making it a valuable resource for students and scholars as well as for anyone interested the history of media in the United States.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michele Hilmes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520250818\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520250819\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 374\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.92h x 6.12w x 0.90d","brand":"Michele Hilmes","offers":[{"title":"Paperback","offer_id":44201699803391,"sku":"9780520250819","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4c42cb93-7635-45b7-b42e-38da811bd37a.jpg?v=1691490892","url":"https:\/\/www.whiterainbookhouse.com\/products\/nbc-michele-hilmes-9780520250819","provider":"WR Book House","version":"1.0","type":"link"}