{"product_id":"negotiauctions-guhan-subramanian-9780393069464","title":"Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace","description":"Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are \"fighting on two fronts\"--across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show \u003cem\u003eFrasier\u003c\/em\u003e, and selling \"toxic\" assets into the U.S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guhan Subramanian\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 039306946X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393069464\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.48h x 6.58w x 0.99d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2010\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2010 pg. 101","brand":"Guhan Subramanian","offers":[{"title":"Hardcover","offer_id":43992972099839,"sku":"9780393069464","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a98f242b-e887-4dca-b137-3014ff3f15ef.jpg?v=1683321820","url":"https:\/\/www.whiterainbookhouse.com\/products\/negotiauctions-guhan-subramanian-9780393069464","provider":"WR Book House","version":"1.0","type":"link"}