{"product_id":"netnography-robert-kozinets-9781526444707","title":"Netnography: The Essential Guide to Qualitative Social Media Research","description":"\u003cp\u003eNetnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, \u003cem\u003eNetnography: The Essential Guide\u003c\/em\u003e provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and \u003cem\u003edo\u003c\/em\u003e netnographic research projects of their own. \u003cbr\u003e \u003cbr\u003e Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.\u003c\/p\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Kozinets\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1526444704\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781526444707\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 472\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.70w x 1.10d","brand":"Robert Kozinets","offers":[{"title":"Paperback","offer_id":43979913953535,"sku":"9781526444707","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9af234dc-64f3-4692-8dbc-a6c6f2fd0b9c.jpg?v=1683247400","url":"https:\/\/www.whiterainbookhouse.com\/products\/netnography-robert-kozinets-9781526444707","provider":"WR Book House","version":"1.0","type":"link"}