{"product_id":"neuro-attentive-design-dinesh-katre-9788199584419","title":"Neuro-Attentive Design: Cognitive Design for Human-AI Interaction","description":"\u003cp\u003e\u003cb\u003eIn an attention-starved world, every digital product competes for your gaze. How do we design for attention amid the flood of information and cognitive overload? \u003c\/b\u003eIn Human-AI Interaction (HAI), effective design centres on anticipating user attention, the key cognitive resource that shapes focus, intent, decisions, engagement, and trust. The book \u003ci\u003eNeuro-Attentive Design\u003c\/i\u003e reveals design principles and methods grounded in the cognitive science of attention for product design in the age of AI. The salient features of the book are as follows: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eNeuro-Attentive Design for HAI: \u003c\/b\u003e\u003cbr\u003eThe book introduces Neuro-Attentive Design (NAD), a framework that unifies Attention-Oriented Design (AOD), Design-Driven Attention (DDA), and Predictive Attention Design (PAD) to enable intelligent, cognitively aligned Human-AI Interactions. NAD integrates reactive, proactive, and predictive attentional design strategies in the new dyad of Human-AI Interaction, where both a user and AI driven product interact intelligently. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCognitive Ergonomics of Attention: \u003c\/b\u003e\u003cbr\u003eProvides methods based on the attention cycle and engagement patterns to evaluate visual saliency and attention in generative UIs, and estimate cognitive load for designing human-centred AI-driven products. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eApplicability Across Digital Domains: \u003c\/b\u003e\u003cbr\u003eHighlights how Neuro-Attentive Design is essential in AI-driven products across domains ranging from mission-critical dashboards to automotive interfaces, from AI-powered metahumans to voice assistants, from drone-management dashboards to AI-enabled patient-monitoring systems, and from social media to e-commerce and digital marketing. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBridges the Knowledge Gap: \u003c\/b\u003e\u003cbr\u003eFuses the cognitive science of attention with design thinking to equip product designers with attention-centric design methods. Translates decades of attention research into actionable design principles. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSpecially Suitable For: \u003c\/b\u003e\u003cbr\u003eThe book will benefit Product Thinkers, Designers, Researchers, AI Product Leaders, Educators, Founders, and Students, with each chapter offering practical assignments for hands-on application.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dinesh Katre\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8199584416\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788199584419\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Engramlogic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 306\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.64d","brand":"Dinesh Katre","offers":[{"title":"Paperback","offer_id":48447220908287,"sku":"9788199584419","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d8483d9d-628a-47eb-910f-dbd89fbe2657.jpg?v=1777229659","url":"https:\/\/www.whiterainbookhouse.com\/products\/neuro-attentive-design-dinesh-katre-9788199584419","provider":"WR Book House","version":"1.0","type":"link"}