{"product_id":"neurobranding-peter-steidl-9781717146199","title":"Neurobranding: Strategies for shaping consumer behavior","description":"Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into strategy development and decision-making. Neurobranding argues that, as the world starts to experience the disruption wrought by the current technology-led industrial revolution, effective brand strategy is more critical than ever before. Informed by neuromarketing principles, Neurobranding brings together in one place what marketers need to know to build and manage brands that can form a strong, meaningful relationship with consumers that will protect them in a technology-driven future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Steidl\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1717146198\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781717146199\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/19\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.52d","brand":"Peter Steidl","offers":[{"title":"Paperback","offer_id":43979569758463,"sku":"9781717146199","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fdeab152-2374-4b68-9db6-c7f4f289490b.jpg?v=1683246053","url":"https:\/\/www.whiterainbookhouse.com\/products\/neurobranding-peter-steidl-9781717146199","provider":"WR Book House","version":"1.0","type":"link"}