{"product_id":"neurogiving-cherian-koshy-9781394370450","title":"Neurogiving: The Science of Donor Decision-Making","description":"\u003cp\u003e\u003cb\u003eA comprehensive discussion of the latest advances in fundraising strategy and donor decision-making\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eNeurogiving: The Science of Donor Decision-Making, \u003c\/i\u003e fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks \u003ci\u003ewhy\u003c\/i\u003e donors move from considering a donation to actually donating. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eNeurogiving\u003c\/i\u003e integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment. \u003c\/p\u003e\u003cp\u003eReaders will also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIllustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts\u003c\/li\u003e \u003cli\u003eAccessible descriptions of the reasons people give and why they might give repeatedly\u003c\/li\u003e \u003cli\u003eThe potential role for artificial intelligence and machine learning in donor engagement and personalization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, \u003ci\u003eNeurogiving\u003c\/i\u003e is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cherian Koshy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394370458\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394370450\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003c\/p\u003e","brand":"Cherian Koshy","offers":[{"title":"Hardcover","offer_id":47135331352831,"sku":"9781394370450","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d162dbd7-8fd7-4055-8b20-0985581d90ed.jpg?v=1755009832","url":"https:\/\/www.whiterainbookhouse.com\/products\/neurogiving-cherian-koshy-9781394370450","provider":"WR Book House","version":"1.0","type":"link"}