{"product_id":"neuromarketing-and-big-data-analytics-joana-coutinho-de-sousa-9781522548348","title":"Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities","description":"A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joana Coutinho de Sousa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522548343\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522548348\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/30\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 135\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.56d","brand":"Joana Coutinho de Sousa","offers":[{"title":"Hardcover","offer_id":47425309868287,"sku":"9781522548348","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad04be99-335c-454a-aea4-d6425de5a864.jpg?v=1761538354","url":"https:\/\/www.whiterainbookhouse.com\/products\/neuromarketing-and-big-data-analytics-joana-coutinho-de-sousa-9781522548348","provider":"WR Book House","version":"1.0","type":"link"}