{"product_id":"neuromarketing-in-action-patrick-m-georges-9780749476144","title":"Neuromarketing in Action: How to Talk and Sell to the Brain","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eNeuromarketing in Action\u003c\/i\u003e\u003c\/b\u003e provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. \u003cbr\u003e\u003cb\u003e\u003ci\u003eNeuromarketing in Action\u003c\/i\u003e\u003c\/b\u003e then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749476141\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749476144\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Patrick M. Georges","offers":[{"title":"Hardcover","offer_id":43925877457151,"sku":"9780749476144","price":113.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_4b85b942-6aa9-413b-93a9-359b632dbcbd.jpg?v=1681079903","url":"https:\/\/www.whiterainbookhouse.com\/products\/neuromarketing-in-action-patrick-m-georges-9780749476144","provider":"WR Book House","version":"1.0","type":"link"}