{"product_id":"neuromarketing-in-business-benny-b-briesemeister-9783658351847","title":"Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging Them for Sales","description":"This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Benny B. Briesemeister\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3658351845\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658351847\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/04\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.38d","brand":"Benny B. Briesemeister","offers":[{"title":"Hardcover","offer_id":43988588265727,"sku":"9783658351847","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_acc9d1b3-c4d4-49ff-a360-11a90bd77272.jpg?v=1683295280","url":"https:\/\/www.whiterainbookhouse.com\/products\/neuromarketing-in-business-benny-b-briesemeister-9783658351847","provider":"WR Book House","version":"1.0","type":"link"}