{"product_id":"never-out-of-print-the-rajen-mehra-9789355204196","title":"NEVER OUT OF PRINT The Rupa Story: The Journey of an Independent Indian Publisher","description":"\u003cp\u003e Rupa began on a Calcutta pavement in 1936, when D. Mehra, an impecunious but driven salesman, \u003c\/p\u003e\u003cp\u003e decided to try his hand at selling books. Within a generation, he had established Rupa as a major\u003c\/p\u003e\u003cp\u003e purveyor of imported books. Successive generations would make the firm the country's leading\u003c\/p\u003e\u003cp\u003e distributor of English-language trade books, representing some of the world's most important publishers, \u003c\/p\u003e\u003cp\u003e including Penguin, HarperCollins, Faber and many more. As the company grew, it began publishing\u003c\/p\u003e\u003cp\u003e its own titles. Legendary film-maker Satyajit Ray designed the publishing house's first colophon and\u003c\/p\u003e\u003cp\u003e became one of its earliest patrons. Other notables on the Rupa list included sportsmen like Sunil\u003c\/p\u003e\u003cp\u003e Gavaskar, whose memoir, Sunny Days, gave it one of its bestsellers; Chetan Bhagat, who would go\u003c\/p\u003e\u003cp\u003e on to become India's largest-selling author within a few years; and Ruskin Bond, the country's most\u003c\/p\u003e\u003cp\u003e beloved writer. Over the decades, as the Indian publishing milieu was reshaped by new entrants\u003c\/p\u003e\u003cp\u003e from around the world, Rupa continued to maintain its position as a fiercely independent publisher\u003c\/p\u003e\u003cp\u003e of important books, at the forefront of the Indian publishing scene.\u003c\/p\u003e\u003cp\u003e Besides providing readers with an engrossing account of how the publishing business works, the\u003c\/p\u003e\u003cp\u003e book is studded with stories of the idiosyncratic behavior of literary stars, eye-opening anecdotes\u003c\/p\u003e\u003cp\u003e of how some of the country's biggest bestsellers came to be published and tips on what it takes to\u003c\/p\u003e\u003cp\u003e make a bestseller.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Eye-opening and entertaining, Never Out of Print is the story of a publishing firm that has revolutionized the way books are published, marketed, sold and read in India.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajen Mehra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9355204191\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789355204196\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rupa Publications India\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 504\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.25d\u003c\/p\u003e","brand":"Rajen Mehra","offers":[{"title":"Hardcover","offer_id":48175601516799,"sku":"9789355204196","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_acb41fab-77af-41ab-866f-75472ce70ffe.jpg?v=1771334743","url":"https:\/\/www.whiterainbookhouse.com\/products\/never-out-of-print-the-rajen-mehra-9789355204196","provider":"WR Book House","version":"1.0","type":"link"}