{"product_id":"new-aspects-of-meat-quality-peter-p-purslow-9780323858793","title":"New Aspects of Meat Quality: From Genes to Ethics","description":"\u003cp\u003e\u003ci\u003eNew Aspects of Meat Quality, Second Edition\u003c\/i\u003e continues to be the leading source of scientific information for what constitutes meat quality for consumers, marketers and producers in the 21st century. The book includes traditional measures of meat quality such as texture, water holding, color, flavor\/aroma, safety\/microbiology and processing characteristics as well as quality assurance schemes, organic\/free range, ethical meat production, and the desirability of genetically modified organisms, amongst others. Users will find comprehensive coverage on developments in our understanding of how muscle structure affects the eating qualities of cooked meat, along with techniques for measuring, predicting and producing meat quality.\u003c\/p\u003e \u003cp\u003eIn addition, the book covers how these new techniques help us minimize variability in eating quality and\/or maximize value. The book's final section identifies the current qualities of consumer and public perceptions and what is sustainable, ethical, desirable and healthy in meat production and consumption.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter P. Purslow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0323858791\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780323858793\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Woodhead Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/25\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 910\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 1.88d","brand":"Peter P. Purslow","offers":[{"title":"Hardcover","offer_id":44070660473087,"sku":"9780323858793","price":300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a672e005-fefa-4286-9305-16cfdcae5c89.jpg?v=1685431619","url":"https:\/\/www.whiterainbookhouse.com\/products\/new-aspects-of-meat-quality-peter-p-purslow-9780323858793","provider":"WR Book House","version":"1.0","type":"link"}