{"product_id":"new-directions-in-international-advertising-s-tamer-cavusgil-9780762309504","title":"New Directions in International Advertising Research","description":"This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Tamer Cavusgil\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0762309504\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780762309504\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jai Press Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.56h x 7.08w x 1.07d","brand":"S. Tamer Cavusgil","offers":[{"title":"Hardcover","offer_id":48086831333631,"sku":"9780762309504","price":181.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_611a833c-94ba-4bea-99c7-6d08e8d4174b.jpg?v=1769096829","url":"https:\/\/www.whiterainbookhouse.com\/products\/new-directions-in-international-advertising-s-tamer-cavusgil-9780762309504","provider":"WR Book House","version":"1.0","type":"link"}