{"product_id":"new-ideas-about-new-ideas-shira-p-white-9780738207803","title":"New Ideas about New Ideas: Insights on Creativity from the World's Leading Innovators","description":"\u003ci\u003eNew Ideas About New Ideas\u003c\/i\u003e introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition. Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today's most creative people and organizations tick. You'll meet Corning chairman, Roger Ackerman, who led a series of extraordinary corporate transformations; genius architect Frank Gehry, who shocked the world with his earth-shattering Guggenheim Museum in Bilbao; pioneering Progressive Insurance chairman, Peter Lewis, who records his flashes of brilliance while swimming; Satjiv Chahil, who made Palm a household name; and many other innovators. \u003ci\u003eNew Ideas About New Ideas\u003c\/i\u003e is bound to change the way you look at your life, your work, and your world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shira P. White, G. Patton Wright\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0738207802\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780738207803\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/18\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.00d","brand":"Shira P. White","offers":[{"title":"Paperback","offer_id":44059573190911,"sku":"9780738207803","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_02472a7b-574b-414d-8904-0c95b042efb4.jpg?v=1685059043","url":"https:\/\/www.whiterainbookhouse.com\/products\/new-ideas-about-new-ideas-shira-p-white-9780738207803","provider":"WR Book House","version":"1.0","type":"link"}