{"product_id":"new-ideas-from-behavioral-economists-john-lok-9798332404009","title":"New Ideas From Behavioral Economists","description":"Behavioral economics is a field of study aimed at understanding why people make economically irrational decisions. Rational choice theory holds that consumers make choices that maximize their utility. \u003cp\u003e\u003c\/p\u003eBehavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. Behavioral economics (BE) uses psychological experimentation to develop theories about human decision making and has identified a range of biases as a result of the way people think and feel. BE is trying to change the way economists think about people's perceptions of value and expressed preferences. We need behavioural economics to understand the daily life decisions of customers and anyone else. It is used in the health sector, insurance sector, corporates, multi-national companies etc. In all sectors, it has a significant role to play. Companies are inhabiting behavioural economics to rising their sales. How transport may help economic development in possible? Why does secondary energy own investment worth? How organizational development strategy may help organization to bring long term economic benefits in possible? Human influences economic environment changes or economic environment influences human behavior changes? \u003cp\u003e\u003c\/p\u003eIn my this book, I shall indicate our daily fun human behavior to explain how and why our daily lives any matters, may have relationship to behavioral economy to let readers understand. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Lok\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798332404009\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/06\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 470\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.95d","brand":"John Lok","offers":[{"title":"Paperback","offer_id":46094356840703,"sku":"9798332404009","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eacf40dc-15d7-40c9-a308-24f1640a7ee7.jpg?v=1724844418","url":"https:\/\/www.whiterainbookhouse.com\/products\/new-ideas-from-behavioral-economists-john-lok-9798332404009","provider":"WR Book House","version":"1.0","type":"link"}