{"product_id":"new-media-and-public-diplomacy-parama-sinha-palit-9780367278328","title":"New Media and Public Diplomacy: Political Communication in India, the United States and China","description":"\u003cp\u003eThis book examines the role of new media and digital technologies in public diplomacy and political communication.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eExploring political communication in India as well as in the US and China, it highlights the fundamental changes that new technology has brought about in public diplomacy. While facilitating direct engagement with constituents and tapping into territories and audiences which were harder to reach before, the new media's power to influence perceptions has revolutionised public diplomacy and engagement like never before. While managing national brands utilizing digital tools has emerged imperative for contemporary nation states, they are equally engaged in online disinformation and influence campaigns. This book analyzes these activities and also emphasizes the critical role of social media in defining and shaping political attitudes while empowering the ordinary public and the leadership alike. The author, through examples from India, the US, and China, also examines the challenges of using digital tools in diplomacy and its effects on democracies across the world.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eLucid and engaging, this book will be an essential read for students and scholars of communication studies, political studies, diplomacy and foreign policy, defence and strategic analysis, media and culture studies, and international relations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Parama Sinha Palit\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367278324\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367278328\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge Chapman \u0026amp; Hall\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/26\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.42d","brand":"Parama Sinha Palit","offers":[{"title":"Paperback","offer_id":44149335261439,"sku":"9780367278328","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_25cb958a-e507-4101-bfa7-bd77fd7b1e54.jpg?v=1688456123","url":"https:\/\/www.whiterainbookhouse.com\/products\/new-media-and-public-diplomacy-parama-sinha-palit-9780367278328","provider":"WR Book House","version":"1.0","type":"link"}