{"product_id":"new-product-development-in-the-t-kono-9780230001992","title":"New Product Development in the Global Economy","description":"New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e T. Kono,L. Lynn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230001998\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230001992\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 263\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.74h x 5.81w x 0.80d","brand":"T. Kono","offers":[{"title":"Hardcover","offer_id":47420268314879,"sku":"9780230001992","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_699ecb0a-e4a2-4d48-98d6-5b123da296b0.jpg?v=1761525945","url":"https:\/\/www.whiterainbookhouse.com\/products\/new-product-development-in-the-t-kono-9780230001992","provider":"WR Book House","version":"1.0","type":"link"}