{"product_id":"new-product-forecasting-kenneth-b-kahn-9780765616098","title":"New Product Forecasting: An Applied Approach","description":"Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kenneth B. Kahn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0765616092\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780765616098\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.36w x 0.67d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2006 pg. 147\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2006 pg. 687","brand":"Kenneth B. Kahn","offers":[{"title":"Hardcover","offer_id":48153111199999,"sku":"9780765616098","price":305.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ce356566-b3dd-4d3a-81fe-59ad19aa450a.jpg?v=1770781361","url":"https:\/\/www.whiterainbookhouse.com\/products\/new-product-forecasting-kenneth-b-kahn-9780765616098","provider":"WR Book House","version":"1.0","type":"link"}