{"product_id":"new-statistics-for-design-researchers-martin-schmettow-9783030463793","title":"New Statistics for Design Researchers: A Bayesian Workflow in Tidy R","description":"\u003cp\u003eDesign Research uses scientific methods to evaluate designs and build design theories. This book starts with recognizable questions in Design Research, such as A\/B testing, how users learn to operate a device and why computer-generated faces are eerie. Using a broad range of examples, efficient research designs are presented together with statistical models and many visualizations.\u003c\/p\u003e \u003cp\u003eWith the tidy R approach, producing publication-ready statistical reports is straight-forward and even non-programmers can learn this in just one day. Hundreds of illustrations, tables, simulations and models are presented with full R code and data included.\u003c\/p\u003e Using Bayesian linear models, multi-level models and generalized linear models, an extensive statistical framework is introduced, covering a huge variety of research situations and yet, building on only a handful of basic concepts. Unique solutions to recurring problems are presented, such as psychometric multi-level models, beta regression for rating scales and ExGaussian regression for response times. A \"think-first\" approach is promoted for model building, as much as the quantitative interpretation of results, stimulating readers to think about data generating processes, as well as rational decision making.\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eNew Statistics for Design Researchers: A Bayesian Workflow in Tidy R\u003c\/i\u003e targets scientists, industrial researchers and students in a range of disciplines, such as Human Factors, Applied Psychology, Communication Science, Industrial Design, Computer Science and Social Robotics. Statistical concepts are introduced in a problem-oriented way and with minimal formalism. Included primers on R and Bayesian statistics provide entry point for all backgrounds. A dedicated chapter on model criticism and comparison is a valuable addition for the seasoned scientist.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Schmettow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030463796\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030463793\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 471\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.06d","brand":"Martin Schmettow","offers":[{"title":"Hardcover","offer_id":43942678593791,"sku":"9783030463793","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_9cbae9d1-e9fe-44d5-af66-6155380dfd78.jpg?v=1681493726","url":"https:\/\/www.whiterainbookhouse.com\/products\/new-statistics-for-design-researchers-martin-schmettow-9783030463793","provider":"WR Book House","version":"1.0","type":"link"}