{"product_id":"new-york-neon-thomas-e-rinaldi-9780393733419","title":"New York Neon","description":"Treating New York City as an open-air museum, Thomas E. Rinaldi captures the brilliant glow of surviving early- and mid-twentieth-century neon signs, those iconic elements of the cityscape now in danger of disappearing. This visual tour features two hundred signs, identified by location, with information on their manufacture, date of creation, and the businesses that commissioned them. In a generously illustrated introduction, drawing on documents including rare period trade publications, Rinaldi recounts the development of signage and the technological evolution of neon and examines its role in the streets of New York, in America's cultural identity, and in our collective consciousness.\u003cbr\u003e\u003cbr\u003e New Yorkers and visitors to the city, neon-sign enthusiasts, and those interested in signs and historic advertising generally, as well as design professionals, serious historians, and casual students of the city, will want this colorful book, which comes at a critical moment when the disappearance of the original signs has inspired a growing interest in neon.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas E. Rinaldi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0393733416\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393733419\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.04h x 8.01w x 0.64d","brand":"Thomas E. Rinaldi","offers":[{"title":"Paperback","offer_id":44076215533823,"sku":"9780393733419","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a7ce310f-691c-49d5-acec-15ace30ceaae.jpg?v=1685463802","url":"https:\/\/www.whiterainbookhouse.com\/products\/new-york-neon-thomas-e-rinaldi-9780393733419","provider":"WR Book House","version":"1.0","type":"link"}