{"product_id":"next-generation-entrepreneurship-rajagopal-9783031985126","title":"Next Generation Entrepreneurship: Convergence of Innovation, Technology, and Society","description":"This volume explores the evolving landscape of entrepreneurship, with a focus on the integration of innovation and technology in entrepreneurial practices and Industry 5.0. It discusses the role of entrepreneurship in economic development, the challenges faced by small and medium enterprises (SMEs), and the impact of artificial intelligence (AI) and machine learning (ML) on managerial decisionmaking. It addresses the effect of transcending growth of information and communication technology on entrepreneurship to gain competitive edge. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajagopal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031985125\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031985126\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 566\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 1.31d","brand":"Rajagopal","offers":[{"title":"Hardcover","offer_id":48446942216447,"sku":"9783031985126","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4fd6fecc-c0b5-4ce7-b959-e4a24be1b086.jpg?v=1777227757","url":"https:\/\/www.whiterainbookhouse.com\/products\/next-generation-entrepreneurship-rajagopal-9783031985126","provider":"WR Book House","version":"1.0","type":"link"}