{"product_id":"next-generation-retail-deborah-weinswig-9781398609648","title":"Next Generation Retail: How to Use New Technology to Innovate for the Future","description":"\u003cp\u003e\u003cb\u003eForge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the \u003c\/b\u003e\u003cb\u003ephysical and digital\u003c\/b\u003e\u003cb\u003e retail landscape to become more adaptable, resilient and successful.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhile change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, \u003cb\u003e\u003ci\u003eNext Generation Retail\u003c\/i\u003e\u003c\/b\u003e describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eNext Generation Retail\u003c\/i\u003e\u003c\/b\u003e also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lance, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Deborah Weinswig, Renee Hartmann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398609641\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398609648\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.00d","brand":"Deborah Weinswig","offers":[{"title":"Hardcover","offer_id":44132466524415,"sku":"9781398609648","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_18bbe6a9-62e6-40e5-9759-648ec0877999.jpg?v=1687480370","url":"https:\/\/www.whiterainbookhouse.com\/products\/next-generation-retail-deborah-weinswig-9781398609648","provider":"WR Book House","version":"1.0","type":"link"}