{"product_id":"next-generation-wireless-applications-paul-golding-9780470725061","title":"Next Generation Wireless Applications: Creating Mobile Applications in a Web 2.0 and Mobile 2.0 World","description":"\"Cuts through the hype! Golding's compelling offers visionary, but practical insights. A \"must have\" reference treatment for all practitioners in the mobile innovation space.\"\u003cbr\u003e --\u003cb\u003eJag Minhas\u003c\/b\u003e, Telefónica O2 Europe \u003cp\u003e\u003cb\u003eSecond edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eNext Generation Wireless Applications, Second Edition, \u003c\/i\u003e the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together.\u003c\/p\u003e \u003cp\u003eThis edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more.\u003c\/p\u003e \u003cp\u003eKey features of this second edition include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew introductory chapters on trends in mobile application, and on becoming an Operator.\u003c\/li\u003e \u003cli\u003eTwo new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV.\u003c\/li\u003e \u003cli\u003eExtra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi.\u003c\/li\u003e \u003cli\u003eBest practice on how to present to, sell to and work with operators.\u003c\/li\u003e \u003cli\u003eMore insights, anecdotes and sidebars reflecting the author's extensive experience in the industry.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eNext Generation Wireless Applications\u003c\/i\u003e will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating.\u003c\/p\u003e \u003cp\u003e\"If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point.\"\u003cbr\u003e --\u003cb\u003eMartin Smith\u003c\/b\u003e, Head of Content Innovation \u0026amp; Applications, T-Mobile\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Golding\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470725060\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470725061\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 624\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.64h x 6.82w x 1.57d","brand":"Paul Golding","offers":[{"title":"Hardcover","offer_id":48799310151935,"sku":"9780470725061","price":139.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/next-generation-wireless-applications-paul-golding-9780470725061","provider":"WR Book House","version":"1.0","type":"link"}