{"product_id":"nextgen-of-commerce-martin-meller-9798308648437","title":"NextGen of Commerce: How values and technology redefine the global marketplace","description":"\u003cp\u003eAre you ready to thrive in a world where every purchase shapes the future? \u003cb\u003e\"NextGen of Commerce\"\u003c\/b\u003e is your definitive guide to navigating the seismic shift in global consumer behavior. As sustainability, transparency, and ethical values become the gold standard of commerce, businesses must adapt or risk being left behind.\u003c\/p\u003e\u003cp\u003eMartin Meller unpacks the rise of conscious consumers and the transformative power of technology in reshaping how we buy, sell, and connect. With a sharp blend of insightful analysis, real-world case studies, and actionable strategies, this book equips you to lead in an era where consumers demand more than just products-they demand purpose.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDiscover the power of the Digital Core: \u003c\/b\u003e Learn how technologies like blockchain, AI, and IoT are fueling a new age of transparency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExplore the shift from products to purpose: \u003c\/b\u003e See how businesses can create ethical connections and compete in a world dominated by low-cost giants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNavigate the circular economy: \u003c\/b\u003e Understand how sustainable models like reuse, repair, and recycling are shaping the next generation of commerce.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGain a step-by-step roadmap: \u003c\/b\u003e Master the tools to align your business with tomorrow's values, from auditing supply chains to delivering personalized conscious shopping experiences.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e\"NextGen of Commerce\"\u003c\/b\u003e is more than a book-it's a call to action for business leaders, innovators, and anyone looking to build a future that balances profit with planet. If you're ready to lead in the age of ethical commerce, this book will be your guide.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Meller\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798308648437\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/28\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Martin Meller","offers":[{"title":"Paperback","offer_id":48800874660095,"sku":"9798308648437","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/nextgen-of-commerce-martin-meller-9798308648437","provider":"WR Book House","version":"1.0","type":"link"}