{"product_id":"nike-sam-grawe-9781838660512","title":"Nike: Better Is Temporary","description":"\u003cp\u003e\u003cb\u003eAt Nike, the desire to be the best is a journey, not a destination - better is always temporary.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003ePhaidon commemorates the company's influence with \u003ci\u003eNike: Better is Temporary\u003c\/i\u003e, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.\u003c\/p\u003e\u003cp\u003eThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.\u003c\/p\u003e\u003cp\u003eBeginning with \"Breaking2,\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\u003c\/p\u003e\u003cp\u003eThe book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, \"Crafting Color.\"\u003c\/p\u003e\u003cp\u003eCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, \u003ci\u003eNike: Better is Temporary\u003c\/i\u003e will serve as a manual of innovation and inspiration for generations to come.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sam Grawe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1838660518\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781838660512\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Phaidon Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/16\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 5.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 12.50h x 9.40w x 1.40d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/01\/2021 pg. 87","brand":"Sam Grawe","offers":[{"title":"Hardcover","offer_id":44055864967423,"sku":"9781838660512","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a0dd6806-3c91-48be-9344-00d14953d42a.jpg?v=1685038229","url":"https:\/\/www.whiterainbookhouse.com\/products\/nike-sam-grawe-9781838660512","provider":"WR Book House","version":"1.0","type":"link"}