{"product_id":"no-bs-marketing-to-the-dan-s-kennedy-9781642011838","title":"No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich","description":"\u003cb\u003eWant to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn this 4th edition of \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, millionaire-maker Dan S. Kennedy teams up with \"Million Dollar Waiter\" Martin Fisher to unlock the profits of the economy's most stable demographic. \u003cp\u003e\u003c\/p\u003eLearn how to: \u003cbr\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eSpeak Their Language\u003c\/b\u003e: The wealthy think and act differently than the regular consumer. Learn how to reach them by refl ecting their unique values and desires.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eLeverage E-Factors\u003c\/b\u003e: Uncover the key emotional forces that make affluent customers eager to spend (and keep spending).\u003c\/li\u003e \u003cli\u003e \u003cb\u003eBuild Million-Dollar Marketing Systems\u003c\/b\u003e: Follow step-by-step instructions to create marketing strategies that generate consistent, high-value clients.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eUtilize Relationship Marketing\u003c\/b\u003e: Discover the unique service, trust-building, and engagement techniques to foster long-lasting relationships.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eDon't settle for survival. With \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, learn how to target the wealthy and watch your business win big.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan S. Kennedy,Martin J. Fischer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1642011835\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781642011838\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d","brand":"Dan S. Kennedy","offers":[{"title":"Paperback","offer_id":48799028084991,"sku":"9781642011838","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/no-bs-marketing-to-the-dan-s-kennedy-9781642011838","provider":"WR Book House","version":"1.0","type":"link"}