{"product_id":"no-fail-retail-regina-blessa-9781491756348","title":"No-Fail Retail: Merchandising Techniques for Stores","description":"\u003cp\u003eThis book presents a practical approach to ensuring your retail store's success with consumers.\u003c\/p\u003e \u003cp\u003eIt explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.\u003c\/p\u003e \u003cp\u003eSimple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.\u003c\/p\u003e \u003cp\u003eLearn how to: \u003cbr\u003e - pick the best location to locate a store;\u003cbr\u003e - make your exterior design inviting;\u003cbr\u003e - set up an ideal atmosphere for purchasing;\u003cbr\u003e - understand about gondola arrangement and planograms;\u003cbr\u003e - analyze your customers\u003cbr\u003e - conduct different types of promotions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Regina Blessa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1491756349\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781491756348\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d","brand":"Regina Blessa","offers":[{"title":"Paperback","offer_id":43992092377343,"sku":"9781491756348","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bc14dd8c-a29f-4f1d-9277-56288c22106a.jpg?v=1683314006","url":"https:\/\/www.whiterainbookhouse.com\/products\/no-fail-retail-regina-blessa-9781491756348","provider":"WR Book House","version":"1.0","type":"link"}