{"product_id":"no-forms-no-spam-no-conant-9781119982876","title":"No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing","description":"\u003cp\u003e\u003cb\u003eUnlock the full potential of modern marketing and sales\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn the newly revised and updated edition of \u003ci\u003eNo Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing\u003c\/i\u003e, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.\u003c\/p\u003e \u003cp\u003eYou'll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You'll also discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies for building a tech-stack that prioritizes your customers\u003c\/li\u003e \u003cli\u003eWays for chief marketing officers to stop playing defense and go on offense\u003c\/li\u003e \u003cli\u003eInsights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers\u003c\/li\u003e \u003cli\u003eHow the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA can't-miss handbook for marketers, salespeople, and team leads, \u003ci\u003eNo Forms. No Spam. No Cold Calls.\u003c\/i\u003e is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Latané Conant\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119982871\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119982876\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.93h x 6.95w x 0.52d","brand":"Latané Conant","offers":[{"title":"Paperback","offer_id":44075554996479,"sku":"9781119982876","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2ae88a63-b588-4783-b4c1-2d2d6abc5e27.jpg?v=1685460118","url":"https:\/\/www.whiterainbookhouse.com\/products\/no-forms-no-spam-no-conant-9781119982876","provider":"WR Book House","version":"1.0","type":"link"}