{"product_id":"nobody-wants-a-hammer-philip-steggals-9781540456236","title":"Nobody Wants a Hammer: How to run workshops that turn insight into action","description":"Nobody wants a hammer; they want the nail in the wall. In the same way, nobody wants market research they want clear outcomes and actionable steps hanging on the wall for all to see. \u003cp\u003e\u003c\/p\u003eAll too often research debriefs spark exciting and interesting ideas only to fizzle out from lack of agreement on where to next. This is where workshops create the spark - bringing together stakeholders and insights to help maximise the value from the investment in research - translating insights into action. \u003cp\u003e\u003c\/p\u003eBut, workshops run without structure, planning and organisation can go horribly wrong, leading to wasted time, confusion, frustration and a lack of direction in project outcomes. This book is specifically designed to be an easy reference guide to avoid the pitfalls and instead to maximise the impact of the research by generating an action and implementation plan from the insights. \u003cp\u003e\u003c\/p\u003eThis book will help you to: \u003cp\u003e\u003c\/p\u003e\u003cli\u003eUnderstand the fundamentals of a workshop\u003c\/li\u003e\u003cli\u003eConfidently organise, plan and facilitate a workshop\u003c\/li\u003e\u003cli\u003eStructure a workshop for maximum impact\u003c\/li\u003e\u003cli\u003eSelect the right workshop tools for each stage of your session\u003c\/li\u003e\u003cli\u003eGenerate clear actions steps from your insights\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\"This book has given me plenty of ideas for running future workshops of my own; and a robust framework to use from planning and implementation to following up with actions. This book can help a good facilitator draw out diversity of thinking and help to reduce group think.\"\u003cbr\u003e\u003ci\u003e Culture, Diversity and Engagement Manager, PepsiCo ANZ\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"What I like about this book is that it works on two aspects. For those who are already familiar with the benefits of workshops, it provides best practice and tips to run them yourself, and it also helps those who have not had the chance to experience it yet to understand why workshops are so powerful. In my opinion that is the strength of this book and what makes it different.\"\u003cbr\u003e\u003ci\u003e Consumer Driven Packaging Manager, Barilla Group\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"This book provides a great overview on what it takes to run successful workshops with actionable insights and provides lots of practical examples; flagging group dynamics and potential political challenges one should be aware during the different tools and stages of a workshop.\"\u003cbr\u003e\u003ci\u003e Head of Marketing - Asia, Cotton On\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Steggals, Li Zhi Chin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1540456234\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781540456236\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.29d","brand":"Philip Steggals","offers":[{"title":"Paperback","offer_id":44067337568511,"sku":"9781540456236","price":20.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5b0e17fb-4bdd-4e67-9b3d-079742d7894d.jpg?v=1685412627","url":"https:\/\/www.whiterainbookhouse.com\/products\/nobody-wants-a-hammer-philip-steggals-9781540456236","provider":"WR Book House","version":"1.0","type":"link"}