{"product_id":"non-obvious-megatrends-rohit-bhargava-9781646870028","title":"Non Obvious Megatrends: How to See What Others Miss and Predict the Future","description":"\u003cb\u003e\u003ci\u003e#1 WALL STREET JOURNAL BESTSELLER \u0026amp; WINNER OF 20 INTERNATIONAL BOOK AWARDS!\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThe highly anticipated 10th edition of the groundbreaking innovation book\u003c\/i\u003e Non-Obvious\u003ci\u003e - featuring ten all new trend predictions for winning the future. \u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIntroducing a book about what it really takes to predict the future, by getting better at understanding the \u003ci\u003eaccelerating present\u003c\/i\u003e.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhat can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? \u003cp\u003e\u003c\/p\u003eThe answer may not be all that obvious, and that's exactly the point. \u003cp\u003e\u003c\/p\u003eFor the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. \u003cp\u003e\u003c\/p\u003eWhether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author's award-winning \"Haystack Method\" for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. \u003cp\u003e\u003c\/p\u003eYou don't need to be a futurist or innovation expert in order to learn to think like one. In this book you'll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. \u003cp\u003e\u003c\/p\u003eThe key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important \u003ci\u003etomorrow\u003c\/i\u003e based on learning to better observe patterns in the world \u003ci\u003etoday\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eList of awards for previous editions: \u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWinner: Eric Hoffer Business Book of the Year\u003cbr\u003e Winner: Axiom Award Silver Medal (Business Theory)\u003cbr\u003e Winner: INDIE Gold Medal (Business Business Book)\u003cbr\u003e Finalist: Leonard L. Berry Marketing Book Award\u003cbr\u003e Winner: IPPY Silver Medal (Best Business Book)\u003cbr\u003e Finalist: International Book Award (Best Business Book)\u003cbr\u003e Official Selection: Gary's Book Club at CES\u003cbr\u003e Winner: Non-Fiction Book Award (Gold Medal)\u003cbr\u003e Winner: Pinnacle Best Business Book Award\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rohit Bhargava\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1646870026\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781646870028\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ideapress Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/07\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.80d","brand":"Rohit Bhargava","offers":[{"title":"Paperback","offer_id":48623296807167,"sku":"9781646870028","price":19.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/non-obvious-megatrends-rohit-bhargava-9781646870028","provider":"WR Book House","version":"1.0","type":"link"}