{"product_id":"non-visitor-research-martin-trndle-9783658351809","title":"Non-Visitor Research: Audience Development for Arts Organisations","description":"\u003cp\u003eAlthough many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is a translation of the original German 1st edition \u003ci\u003eNicht-Besucherforschung \u003c\/i\u003eby Martin Trdle, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Trdle\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3658351802\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658351809\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 106\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.31d","brand":"Martin Trdle","offers":[{"title":"Hardcover","offer_id":44127827132671,"sku":"9783658351809","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c7c5b5b3-b0f9-406a-a86f-9e51bda108c9.jpg?v=1687455468","url":"https:\/\/www.whiterainbookhouse.com\/products\/non-visitor-research-martin-trndle-9783658351809","provider":"WR Book House","version":"1.0","type":"link"}