{"product_id":"nonextrapolative-methods-in-business-forecasting-jay-mendell-9780899300665","title":"Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management","description":"Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting\/planning and compares them with conventional forecasting\/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT\u0026amp;T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting\/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting\/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Mendell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0899300669\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780899300665\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/1985\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Jay Mendell","offers":[{"title":"Hardcover","offer_id":47965742596351,"sku":"9780899300665","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1df32e5d-b1e0-4a43-ae5a-95d4f810f731.jpg?v=1767284501","url":"https:\/\/www.whiterainbookhouse.com\/products\/nonextrapolative-methods-in-business-forecasting-jay-mendell-9780899300665","provider":"WR Book House","version":"1.0","type":"link"}