{"product_id":"nonprofit-communications-kelly-c-gaggin-9781032461144","title":"Nonprofit Communications: A Mission-Driven and Human-Centered Approach","description":"\u003cp\u003eThis text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.\u003c\/p\u003e\u003cp\u003eAcknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant's heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.\u003c\/p\u003e\u003cp\u003eThis book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and\/or management as well as an essential resource for nonprofit industry professionals.\u003c\/p\u003e\u003cp\u003eOnline resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com\/9781032461144.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kelly C. Gaggin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032461144\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032461144\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.41d","brand":"Kelly C. Gaggin","offers":[{"title":"Paperback","offer_id":45180786606335,"sku":"9781032461144","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9f9fb012-799d-4857-8151-ab061c4b22ac.jpg?v=1712898670","url":"https:\/\/www.whiterainbookhouse.com\/products\/nonprofit-communications-kelly-c-gaggin-9781032461144","provider":"WR Book House","version":"1.0","type":"link"}